Buying a Car based on Perception versus Reality
Consumer Reports recently issued a report about car brand perception versus reality with some very intriguing results. People had to rank based on seven crucial areas: safety, quality, value, performance, environmental friendliness, design, and technological innovation. Here’s what they had to say were the tops in those areas, along with their scores:
Brand perception – Top 5
1. Toyota – 193
2. Honda – 149
3. Ford – 109
4. Cadillac – 102
5. Mercedes-Benz – 100
Brand Perception – Bottom 5
5. Jeep – 21
4. Hummer – 19
3. Saab – 18
2. Mazda – 17
1. Suzuki – 7
Ok, I won’t disagree that I perceive most of those brands as high or low quality, but let’s see what their real reliability scores indicate as the best brands:
Real Brand Reliability – Top 10
As a note, these are results based on Consumer Report’s annual reader surveys and are not based on data directly from the service divisions of the automakers. That means these results are still a bit skewed, but at least are based on real data:
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